You mean except for the other four models?

https://www.jaguarusa.com/index.html#

My "research" took 30 seconds. How about yours?

I'm not really on X, so I missed the drama. The logo is boring and ugly to me, but maybe I'm not the target demographic.

I just watched the ad for the first time. Maybe I'm old-fashioned, but I kind of expect to see a car in a car ad.

To give Jaguar credit, the new car they showed was clearly not a copy of something else.