The problem here, my flightless friend, is that you're fucking up their business plan. Providing a simple drink at a basic price doesn't make the owner a shitton of profit. Adding 3 adjectives and using Italian or Spanish "justifies" selling a simple cup o' Joe for 5 times the price.

Nestlé and co. have taken this a step further and sell you your own fucking tap water as "Artesian Spring Wellness" or whatever, with the bonus of an environmentally unfriendly plastic bottle.