I would say that the women you want to be with for more than sex definitely do.

This was a list on how to be a good man. An awesome list, IMHO. IMO women want a man who stands for his beliefs and what he wants from a relationship, as well as standing up for her. That is assertiveness and confidence, but precludes nothing from the list.

No one can "put you in the friend zone." You have to let yourself be put there. If you want a romantic relationship and she doesn't, then respect her decision and move on. No friend zone. No wasted time.